Meet the Experts
Gain insights and connect with the world’s leading SAP experts, in the largest and fastest-growing SAP membership group.
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Experts
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Anthony Cook
Anthony has been part of the energy utilities sector for over 39 years, starting out as an apprentice in HV electrical, moving into Planning, and since 2016, working in Asset Management. He strives to bridge the gaps between asset owners, maintenance managers, and service providers. Utilizing his trade background, he creates platforms and processes that assist maintenance personnel in making connections between their daily activities and asset lifecycle management. Despite his extensive experience, he still considers himself a "Data Tradie." Anthony is an avid science fiction fan and stays active studying the martial arts of Taekwondo and Hapkido.
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Rob Coombe
Trained Mathematician and Physicist, ex-teacher, ex-company owner, now a passionate corporate IT guy who loves delivering business value through IT transformations and projects, Rob Coombe is the Group IT Manager for the Royal Eswatini Sugar Corporation. Prior to joining RSSC he had 26 years’ experience in IT, having held positions in Architecture, Infrastructure and Business Unit Management within the Motor Manufacturing, Banking and Education industries. He has managed teams to achieve business change through the implementation of global strategic IT projects across the ERP, HR, Infrastructure and IoT functional areas. Rob loves process design, but don’t ask him to follow one that doesn’t make sense. Rob believes anything is possible with the right people, passion and perseverance. Away from work Rob goes to the bush with his family – walking, camping, hiking, birdwatching. He also enjoys woodworking, wood turning and photography.
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Ash Crick
With over 20 years of experience in IT, Business Systems (ERP), and Supply Chain Management, Ash specialises in leading transformative initiatives for multi-national corporations, designing strategic plans, and driving innovation to achieve long-term goals. Key highlights of his career include: Leadership & Strategy: Extensive experience in senior IT leadership roles, where he developed and implemented strategic plans that aligned with the overall vision of the organisation. ERP & Business Systems: Comprehensive expertise in ERP implementation and optimisation, with a strong focus on delivering efficient MIS reporting and Business Intelligence (BI) systems. Supply Chain Management: Expertise in inventory management, planning systems, and process optimisation, enhancing supply chain efficiency, reducing costs, and improving customer satisfaction. Innovative & Technology: A versatile generalist with hands-on experience, Ash has led the implementation of cloud platforms, mobile apps, and data-driven systems for performance and KPI tracking. Change Management & Governance: As an experienced change agent, he has led organisations through key transformations while upholding corporate governance standards. Vendor & Stakeholder Management: Proven ability to build strong vendor and stakeholder relationships, aligning them with business goals and technology advancements. Ash’s expertise in IT and supply chain functions bridges technology and business, delivering value and driving sustainable growth.
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Nicole Croak
Nicole is a senior leader with nearly 20 years’ experience in the energy industry and a strong track record of driving projects that enhance organisational performance. Responsible for leading Endeavour Energy’s procurement and supply chain functions, Nicole’s strategic yet pragmatic approach to problem solving has seen her re-imagine how Endeavour Energy unlocks value and effectively manages risk as it leads the transition to a smarter, and more sustainable energy future. Nicole was awarded “Best in Leadership” for her solutions-based approach, and work in developing and delivering an enterprise-wide implementation of SAP, that has transformed ways of working for the business. Endeavour Energy is the most efficient distribution network in NSW, powering over 2.7 million people living in Australia’s fastest growing regions including Sydney’s Greater West.
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Noele Crooks
Noele Crooks is the Director, Business Intelligence & CRM for the San Francisco 49ers, working within the Business Strategy and Analytics department. The Business Strategy & Analytics (BSA) department has a direct hand in developing strategy for almost all departments of the 49ers business, including ticket sales & service, corporate partnerships, community relations, digital & email marketing, retail, concessions, and stadium operations. In her role, Noele oversees the maintenance and expansion of the team’s data environment, the strategic development and execution of the team’s CRM system, developing automated reporting and data visualizations for the organization, as well as the lead on fan feedback initiatives including surveys and HappyOrNot. Specifically on game day, she runs the Executive Huddle powered by SAP, which is a real-time SAP Analytics Cloud data center in a suite used for 49ers games. The Executive Huddle’s interactive dashboards provide real-time updates on event-day metrics for parking, ticketing, concessions, retail, and fan feedback. Prior to joining the 49ers in 2018, Noele worked for the Atlanta Hawks for six seasons working primarily in CRM and business analytics.
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John Curran
A project professional with a diverse range of experiences across strategy, marketing, supply chain, logistics, warehousing and finance areas with a focus on maximising value to businesses. John has over 20 years’ experience in various roles as a project, program and portfolio manager in the Logistics, Construction, Steel, Power Tool Industries in Australia and overseas. Solving problems, creating effective teams, facilitating visionary objectives, challenging the norm and current thinking are some of what he brings to the roles he plays in organisations.
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Sean Curtain
Sean Curtain is an esteemed Executive Director of People and Culture at the Peter MacCallum Cancer Centre. With a comprehensive range of responsibilities, including Human Resources, Employee Relations, Systems and Reporting, OH&S and Wellbeing, Medical Workforce, Organizational Development, and the development and execution of the organization's People and Culture Strategy, he plays a pivotal role in driving the center's success. Sean brings extensive expertise in cultivating engaged workforces and aligning cultures with organizational strategies to achieve desired outcomes. His leadership style emphasizes service orientation and customer focus, resulting in the creation and management of value-adding HR departments throughout his career.
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Giles Curtin
Giles is a senior Procurement and Business Transformation leader with 23 years management experience across diverse industries including: Aviation, Transport, Telecoms, Energy and Education. He influences more than $1.1Bn in annual spend and manages teams responsible for Procure to Pay, Source to Contract, contract management, supplier relationship management and continuous improvement - as well as enterprise business functions such as Travel, Print and Labour hire. Giles has successfully delivered large-scale transformation and business improvement programs, including the centralisation of existing functions and the establishment of brand-new teams, frameworks and systems. A champion of continuous improvement, he advocates for simplicity and focuses on customer experience; using technology to reduce administration and generate sustainable efficiencies. Leading teams of up to 130 individuals, he has successfully driven positive team culture, to significantly increase employee satisfaction, engagement and performance.
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Nicole Cutler
Nicole is a dynamic, resilient and high performing professional with over 15 years of experience in various leaderships positions within the public sector. Nicole drives continuous improvement initiatives and looks to implement best practices processes that makes it easier for customers to engage with procurement but still deliver sustainable results. A huge advocate for leveraging technology to enhance the customer experience, Nicole has played a critical part in the successful implementation of the TAFE NSW eProcurement Solution winning 2 x CIPSA Excellence awards as well as SAP's coveted 'Best Run' award for Spend Management. Apart from her procurement expertise, Nicole is highly regarded for her ability to lead high performing teams and deliver results.
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Jocelyn Dart
Jocelyn Dart is a leading international voice on SAP Fiori and User Experience. She has been working with SAP Fiori since 2014 and her current primary focus is the user experience SAP Fiori for SAP S/4HANA. Her mission is to help customers make the most of the more than 3K SAP Fiori apps delivered for SAP S/4HANA. Within the SAP S/4HANA RIG team (who run the SAP S/4HANA Customer Care program) she has been working with SAP S/4HANA customers (Private Cloud Edition and on-premise) since 2015, and recently with SAP S/4HANA Cloud customers on SAP S/4HANA Public Cloud Edition.
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