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  • Noele Crooks

    Noele Crooks is the Director, Business Intelligence & CRM for the San Francisco 49ers, working within the Business Strategy and Analytics department. The Business Strategy & Analytics (BSA) department has a direct hand in developing strategy for almost all departments of the 49ers business, including ticket sales & service, corporate partnerships, community relations, digital & email marketing, retail, concessions, and stadium operations. In her role, Noele oversees the maintenance and expansion of the team’s data environment, the strategic development and execution of the team’s CRM system, developing automated reporting and data visualizations for the organization, as well as the lead on fan feedback initiatives including surveys and HappyOrNot. Specifically on game day, she runs the Executive Huddle powered by SAP, which is a real-time SAP Analytics Cloud data center in a suite used for 49ers games. The Executive Huddle’s interactive dashboards provide real-time updates on event-day metrics for parking, ticketing, concessions, retail, and fan feedback. Prior to joining the 49ers in 2018, Noele worked for the Atlanta Hawks for six seasons working primarily in CRM and business analytics.

  • Suraj Gauli
    Expert since 2023

    Suraj Gauli is a Senior Manager in the PwC S4 HANA Cloud Platform and Intigration team. He has 15+ years of experience in advisory firm, retails, consumer products, transportation, automobile, semiconductor and healthcare IT services consulting with exposure to business project transformation management. Suraj has excellent communication, analytical and problem-solving skills with keen attention to…

  • Ingo Hilgefort
    Expert since 2019

    Ingo is an experienced product manager working in the analytics & BI software industry for over 15 years now. He always has been focusing on cross-product solutions and focusing on the "big picture" scenarios by keeping the customer experience and requirements in mind. In addition to his experience in product management and engineering, Ingo has been involved in architecting , deploying, and delivering Enterprise BI wide solutions by combining SAP BusinessObjects BI and SAP Analytics products with SAP landscapes (like SAP ERP, SAP BW, SAP HANA) for a number of worldwide customers. He has also been recognized by the SAP communities as an SAP Mentor for SAP BI and SAP landscape integration-related topics for several years now. In addition Ingo is a very active member in the overall SAP community focusing on the SAP BI portfolio and helping customers and partners successfully deploy this as part of their overall SAP landscape. He is also the author of several additional SAP PRESS and Kindle books focusing on combining SAP Analytics and SAP Data Warehousing Technologies.

  • Diego Lombardini
    Expert since 2023

    Diego is an experienced Enterprise Solutions Architect with 20+ years’ experience across SAP technologies. He has worked both as partner as well as customer, giving him a complete perspective on what it takes to sell, implement and run systems and organisations. He is passionate about technology and innovation, focusing on customer outcomes and delivering business value.