SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

17 results

  1. Hong Kong Conglomerate Miramar Group Transforms CX with SAP Emarsys

    Published: 24/January/2024

    Reading time: 2 mins

    Miramar Group has announced it is leveraging SAP Emarsys to advance its customer experience operations globally.

  2. Customer experience

    Centralize your SAP Customer Experience with SAP for Me

    Published: 17/August/2023

    Reading time: 6 mins

    SAP for Me is not a new application, neither is it ‘old’, in a generic sense. It has been around for almost three years. However, the value it delivers to customers is not well-known in the market and therefore, is underused. SAP for Me is the single and centralized conduit for SAP customers to engage…

  3. Panel Discussion CIO Australia: How to take customer experience to the next level

    Hear how beverage giant Lion worked with DXC to implement new technologies and processes to put customer experience at the centre of their business and operations.

  4. SAP Overhauls Online Support Portal with “SAP for Me”

    Published: 27/April/2023

    Reading time: 2 mins

    SAP recently announced that it will change its main help portal. In May 2023, SAP will discontinue its SAP ONE Support Launchpad, moving all of its help and support functionality to the new SAP for Me. The move comes after SAP said users pushed for additional simplicity and transparency from their user assistance program. The…

  5. Unified Commerce

    Strategic Importance of Unified Commerce

    Published: 26/August/2022

    Reading time: 4 mins

    A consistent business driver that emerges across multiple SAPinsider research reports is the evolving customer expectations and evolving customer demand. As the business world becomes more and more customer-centric, there is an increasing need to leverage data and analytics to transform the customer experience. Organizations need to build essential capability to integrate all customer data…

  6. Video: Learn How Ferrara’s Keep-it-sweet-and-simple Approach Impacts the Customer Experience

    Ferrara is an emerging North American powerhouse in confectionary with recent acquisitions of Nestle US Confection and Keebler brands. Ferrara has been able to quickly realize the benefits of its investments by having information about new acquisitions available at its fingertips. Mustafa Mustafa, Senior Director, Analytics and Technical Shared Services at Ferrara refers to this…

  7. Improve Customer Experience with MS Excel Visual Basic for Applications

    Published: 18/March/2020

    Reading time: 12 mins

    By Dr. Marco Sisfontes-Monge, Managing Partner, Arellius Enterprises, Inc. There is a lot of material available to explain enhancements made to improve MS Excel Visual Basic for Applications (VBA) methods, procedures, and commands in order to create a better bridge between MS Excel and SAP Business Planning and Consolidation itself. Especially if you have coded…

  8. Curating a Digital Discovery Experience

    Published: 23/April/2018

    Reading time: 6 mins

    Successful planning and budgeting requires insights based on accurate data. Gaining this insight can be difficult, however — organizations often rely on outdated processes that do not deliver timely, accurate insights. Discover how a business planning approach that focuses on consolidating data, modeling forecasts, and automating budgets can help you develop reliable reports and improve…

  9. Simplify Business Processes in SAP ERP with Optimized UX: Q&A on How a Mobile-Enabled User Experience Streamlines Processes and Boosts Productivity

    Published: 01/January/2016

    Reading time: 31 mins

    Everybody talks about how important a B2C look and feel is for your customers — but what about your internal SAP ERP users? If you want to maximize productivity within your business tools, then a mobile-enabled, optimized user interface (UI) is key. And we don’t mean screen optimization — UI optimization touches on how business…

  10. Combine Product Interchangeability with Iterative Rules-Based Availability to Deliver the Right Quantity to Customers

    Published: 28/December/2015

    Reading time: 19 mins

    Learn how to use the rules-based availability check method along with product interchangeability in SAP Advanced Planning and Optimization (SAP APO) Global Available-To-Promise (Global ATP). It allows you to substitute one product with another by following a list of rules for substitution at different product location combinations. Key Concept In product interchangeability, one product is…...…