SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

19 results

  1. Simplify Business Processes in SAP ERP with Optimized UX: Q&A on How a Mobile-Enabled User Experience Streamlines Processes and Boosts Productivity

    Published: 01/January/2016

    Reading time: 31 mins

    Everybody talks about how important a B2C look and feel is for your customers — but what about your internal SAP ERP users? If you want to maximize productivity within your business tools, then a mobile-enabled, optimized user interface (UI) is key. And we don’t mean screen optimization — UI optimization touches on how business…

  2. Combine Product Interchangeability with Iterative Rules-Based Availability to Deliver the Right Quantity to Customers

    Published: 28/December/2015

    Reading time: 19 mins

    Learn how to use the rules-based availability check method along with product interchangeability in SAP Advanced Planning and Optimization (SAP APO) Global Available-To-Promise (Global ATP). It allows you to substitute one product with another by following a list of rules for substitution at different product location combinations. Key Concept In product interchangeability, one product is...…

  3. Manage Your Sales with Configurable Products

    Published: 29/July/2015

    Reading time: 16 mins

    Learn about the processes involved in sales using configurable products. Read details about the master data to be maintained in the system along with the main customizing settings available for this solution. Key Concept Configurable products are useful if your company needs to purchase, manufacture, or sell numerous combinations of parts that form a product....…

  4. Fujitsu Untangles Sales Complexities

    Published: 06/July/2015

    Reading time: 8 mins

    Network Equipment Manufacturer Fujitsu Network Communications wanted to reduce complexity in its configure, price, and quote (CPQ) processes in hopes to provide more accurate proposals. Hear how the company integrated FPX CPQ with SAP ERP to decrease pricing errors by 80%, significantly reduce price quoting cycle times, and gain real-time visibility into pricing updates. Membership…

  5. Use Filter and Customer Attributes to Make Large Projects Easier to Navigate

    Published: 08/June/2015

    Reading time: 9 mins

    SAP projects have a tendency to be quite large, covering a vast array of business processes in a delivered solution. While building the solution, project teams must navigate a Business Process Hierarchy (BPH) that could contain thousands of hierarchy nodes. By using customer attributes and filters, teams can work with only the nodes they are...…

  6. How Rich Products Delivers to Customers Faster

    Published: 22/September/2014

    Reading time: 11 mins

    This article outlines how Rich Products is creating new business opportunities and enhancing its customer interaction experience by redesigning its product development processes. It examines the company’s overall strategy for the redesign, including its proof-of-concept planning, the benefits it aims to achieve, and the efforts involved in securing end-user engagement and acceptance. Membership Required You…

  7. Information Operations: The Fifth Dimension of Warfare

    Published: 11/December/2012

    Reading time: 3 mins

    The US Military recognizes at least five dimensions of warfare for which it is responsible: Land Sea Air Space Information The fifth dimension, information, has direct relevance to enterprise mobility and mobile strategies. In the military conference I spoke at last week, the other speakers taught me the importance of dominating the fifth dimension. It is a…

  8. Data tips for Vendor Managed Inventory (VMI) in SAP SCM

    Published: 15/March/2012

    Reading time: 1 mins

    This tip comes from a session by Thomas Brassøe of Implement Consulting Group, planned for the SCM 2012 conference, March 19-22 in Orlando, Florida. In his session “Improve Order Fill Rates and Minimize Inventory Levels and Costs Using Vendor Managed Inventory (VMI) in SAP SCM 7.0”, Brassøe notes that “9 out of 10 VMI projects…

  9. Altering the standard SAP screen without modifications

    Published: 12/January/2012

    Reading time: 2 mins

    One of the most prevalent technological trends in recent years has been the increasing importance of user experience. For years, users had to figure out how to travel through menu paths or remembered all kinds of troubleshooting issues. With the proliferation of simpler user interfaces in personal technology, people are now expecting the same kind…