Your Mass Emails Can Also be Personal if You Use Marketing Attributes

Your Mass Emails Can Also be Personal if You Use Marketing Attributes

Published: 29/May/2012

Reading time: 10 mins

When you send outbound email campaigns using SAP CRM Marketing, you can personalize the content for each user. For example, you can personalize it so that it includes data stored in a marketing attribute. This is a simple yet effective way to tailor the content of an email campaign for each recipient. Key Concept An…

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