From SNP Transformation World 2025 – Rami Amkieh
Meet the Experts
Key Takeaways
⇨ Customers in the Middle East and Africa face significant digital transformation challenges including legacy systems, complex business processes, data quality issues, and human adaptation, leading to concerns about timely and high-quality project delivery.
⇨ SNP helps overcome these complexities with proven, automated software solutions like Kyano and a unique methodology to manage critical data, reduce customization, minimize downtime, and ensure successful transformations.
ERP Today’s Robert Holland sat down with Rami Amkieh, Senior Vice President Middle East and Africa at SNP, to discuss the challenges faced by customers in the Middle East and Africa, how SNP is working with those customers to support their transformation goals, and the technologies that SNP is using to facilitate those transformations.
Amkieh highlighted several challenges faced by customers in the region. While the market is rapidly growing and there is a drive towards innovation and modernization as much as possible, some of the key challenges faced are aging legacy systems, complex business processes, data that is not cleansed or harmonized, and with resources and skill sets.
Customers are often concerned about the transformation process itself. An example given by Amkieh is that he frequently encounters questions about how it is possible to complete transformation on time, with the appropriate quality, and delivering the right results. There is also resistance from IT groups about even embarking on transformation projects because their landscapes are so complex. This makes it extremely important for SNP to work alongside these companies to achieve successful transformations addressing challenges like these.
Tune in to hear more from Amkieh about the unique challenges facing customers in the Middle East and Africa and how SNP is helping customers there, and globally, address these challenges.
