SAP Marketing Automation Increases ROI of Marketing Budgets

Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.

SAP Marketing Automation Increases ROI of Marketing Budgets

Marketing automation is a modern technology that automates routine marketing processes, assists with customer data and campaign management, and helps run omni channel campaigns across multiple channels. Today’s marketing automation tools assist in data-driven decision making and execution of marketing programs, thus delivering higher return-on-investment from marketing investments.

Typically, marketing automation automates tasks such as:

• Customer data management and maintenance
• Audience targeting and segmentation
• Generating, nurturing, and scoring leads
• Ensuring GDPR and other compliance requirements
• Applying analytics to optimize content and marketing strategies
• A/B testing of content and messages to improve conversion rates
• Increased audience retention

SAP Marketing Automation

SAP provides marketing automation capabilities as part of CRM solutions that are easy-to-use, web-based, and available on a subscription basis. Marketers can analyze, plan, execute, and measure all marketing activities. Some of the features include:

• Marketing resource management
• Segment and list management
• Campaign management
• Trade promotion management
• Lead management
• Marketing analytics

mySAP CRM also supports several industry-specific processes with functionality designed to meet the individual needs of diverse industry groups.

SAP Marketing Cloud

SAP Marketing Cloud enables marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.

Some key features are built in to enable personalized customer experiences and lead generation, such as:

• Integrated customer engagement
• Prebuilt industry-specific analytics and use cases
• Channel-agnostic, customer-centric personalization engine
• Embedded marketer-friendly AI and predictive analytics
• Real-time cross-channel marketing automation
• Integrated customer intelligence and loyalty