SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

1263 results

  1. Make Your Customers’ Stock Readily Available With Modified Customer Consignment

    Published: 08/October/2009

    Reading time: 20 mins

    If you are storing your customer’s goods on your own site, see how you can ensure that your customer’s stock is available at any time. Key Concept In customer consignment, a company has allowed its customer to reserve stock in the company’s warehouse. The goods have already been paid for and are considered to be...…

  2. Allow Your Credit Collection Team to Alter Your Collection Worklist

    Published: 22/March/2011

    Reading time: 9 mins

    Mobilize your credit collection team to manually amend the order the collection worklist is produced in SAP Collections and Dispute Management. Doing so allows the team to be more agile and provides the flexibility to amend the various rules based on the current business issues it faces. Key Concept SAP Collections and Dispute Management is...…

  3. Enterprise Efficiency and AI

    Lee Marshall to Head SAP’s AI Initiatives in ANZ

    Published: 15/October/2025

    Reading time: 2 mins

    SAP has appointed Lee Marshall as Head of AI for Australia and New Zealand, emphasising its strategy to help customers implement Business AI effectively, leveraging his extensive experience to transition from AI experimentation to measurable production outcomes, amidst a competitive landscape focused on productivity and responsible AI adoption.

  4. Keep your asset maintenance standards accurate with real-time form feedback from maintenance technicians

    Reading time: 4 mins

    Outdated inspection forms and maintenance standards can undermine the quality of data flowing into SAP, reducing confidence in maintenance decisions and asset performance. Obzervr’s Digital Work Management Solution closes the feedback loop by enabling technicians to submit contextualized form feedback in the field, ensuring continuous improvement of maintenance standards while preserving SAP master data governance…

  5. Ensure Consistent Customer Service with Interactive Scripts

    Published: 05/October/2009

    Reading time: 17 mins

    In this excerpt from John Burton’s SAP PRESS book, Maximizing Your SAP CRM Interaction Center, learn about interactive scripts and how they can help your agents provide your customers with the best and most consistent customer service experience possible. Key Concept Interactive scripts help enforce corporate standards and provide consistent customer experiences by providing agents...…

  6. What to Consider When Building Your SAP E-Commerce Implementation Team

    Published: 15/December/2006

    Reading time: 12 mins

    Examine the technical aspects of planning and executing an SAP E-Commerce project, including the skills required and the typical tasks involved with such a project. Key Concept The multiple channels required to satisfy customer preferences make mySAP CRM applications more complex to deploy from a technical standpoint. Understanding the different technologies to support each channel...…

  7. Making Custom Themes Future Ready Using SAP UI Theme Designer

    Published: 01/December/2017

    Reading time: 16 mins

    Obtain clarity on the steps to follow for applying a custom theme to any SAPUI5/HTML5-based applications both in the cloud and on premise. Learn some best practices for creating custom themes that are future ready and the multiple deployment options of the UI theme designer. Key Concept The UI theme designer is a browser-based tool...…

  8. Creating and Modifying a SAPUI5 Custom Control

    Published: 18/January/2021

    Reading time: 8 mins

    By Cord Jastram, Software Developer at DXC. SAPUI5 offers a large set of controls ranging from simple ones like the Label to complex controls like the PlanningCalendar control. The available set of SAPUI5 controls covers most use cases for SAPUI5, but sometimes the requirements for a developer go beyond the scope of the existing controls.…

  9. AI Agents are reshaping the Talent Suite in SAP SuccessFactors

    Reading time: 5 mins

    Artificial intelligence is no longer a future concept in HR systems. Across Australia, organisations using SAP SuccessFactors are already experiencing how AI is embedded into everyday workflows, helping employees, managers and HR teams work faster, make more informed decisions and focus on higher-value activities. Under the umbrella of SAP Business AI, SAP has introduced a…

  10. Improve SAP CRM Processes with Customer-Material Information Records

    Published: 20/July/2010

    Reading time: 8 mins

    In a business-to-business scenario, distributors or resellers typically place orders using their own material numbers — not those of the manufacturer. This feature is often overlooked on most Web sites, but it is a touch of personalization that allows customers to transact more quickly online due to their familiarity with their own products. Enabling customers...…