Improve Your Customer Profitability Analysis with mySAP CRM, BW, and CO-PA
Use mySAP CRM, SAP Business Information Warehouse (BW), and R/3 Profitability Analysis (CO-PA) functionalities to track your organization’s profitability. BW’s analytic capabilities can collectively analyze the CRM costs associated with business activities that serve your customers and the back-end revenues and costs from CO-PA. Key Concept The primary goal of the Profitability Analysis (CO-PA) module…
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