Embracing the Art of the Possible with SAP’s Chief Customer Office
Patrick Bresnan Discusses How the Chief Customer Office Helps SAP Customers Optimize Their Environments
Discover how SAP’s Chief Customer Office helps customers leverage existing investments and innovate with new technologies in this SAPinsider Studio interview with Patrick Bresnan, Vice President, Chief Customer Office at SAP. Topics covered include:
- How the Chief Customer Office transitioned from being 99% reactive to 90% proactive to better help customers leverage their SAP investments
- Why SAP customers view representatives from the Chief Customer Office as trusted advisors, not salespeople
- Real-world examples of how the Chief Customer Office has helped companies innovate and discover the art of the possible
