Get a Single View of the Customer by Linking Customer Master Duplicates in SAP CRM

Get a Single View of the Customer by Linking Customer Master Duplicates in SAP CRM

Published: 30/November/2011

Reading time: 13 mins

When your SAP CRM system has to account for a customer master that has duplicates, an approach based on linking master data records can provide you with a single view of this data. For example, Customer XYZ exists in the system as XYZ1 and XYZ2, and transactions or installed base products are scattered between the…

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