10 Lessons for Building the Web as a Sales Channel Leveraging Existing Processes

10 Lessons for Building the Web as a Sales Channel Leveraging Existing Processes

Published: 18/October/2011

Reading time: 11 mins

ManagementSee how a major healthcare industry supplier implemented Web Channel for SAP CRM, integrating it with its preexisting order-to-cash system and product catalogs. Organizations are increasingly emphasizing the Web as a driver of sales and growth. Many organizations want to use their existing infrastructure and processes to build their Web presence to grow sales and…

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