Use Lead Scoring to Qualify Business Opportunities

Use Lead Scoring to Qualify Business Opportunities

Published: 07/December/2010

Reading time: 17 mins

Leads that are created in SAP CRM can be scored automatically using criteria that you configure in the system. In addition, you can allow users to manually score your company’s leads to give better insights into your most viable growth opportunities. Key Concept Leads are sales opportunities that have not been fully evaluated and qualified....

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