What is SAP Sales Cloud?

SAP Sales Cloud is part of the SAP Customer Experience portfolio focused on automating critical sales processes to empower strategic customer engagement and interaction based on analytics and data intelligence.

According to SAP, “The SAP Sales Cloud solution is essentially the backbone of automating core sales processes like lead and opportunity management. Other capabilities can optionally be connected to this, such as configure price quote, contract life-cycle management, sales performance management, or intelligent forecasting to name a few.”

What is SAP Sales Cloud?

SAP Sales Cloud is part of the SAP Customer Experience portfolio focused on automating critical sales processes to empower strategic customer engagement and interaction based on analytics and data intelligence.

According to SAP, “The SAP Sales Cloud solution is essentially the backbone of automating core sales processes like lead and opportunity management. Other capabilities can optionally be connected to this, such as configure price quote, contract life-cycle management, sales performance management, or intelligent forecasting to name a few.”

Key capabilities include:

• Receive artificial intelligence recommendations to increase sales effectiveness with every opportunity and use automation for capturing sales interactions.
• Track both online and offline every customer interaction to strategically manage sales opportunities.
• Gain a full view of every customer interaction via social insights and selling guidance to entrust sellers to establish long-term customer relationships and trusted advisors.
• Propel your sales to new levels with collaborations tools, interactive dashboards, and real-time customer analytics for strategic decision-making.

This solution competes with cloud-based sales automation platforms such as Salesforce.

Key Considerations for SAPinsiders

• Standardize sales processes across your supply chain. Remmers, a construction supply, wood color, and paint industry manufacturer, utilized SAP Sales Cloud and SAP Service Cloud for its digital sales and distribution transformation. The company says, “Information on customers, networks, and construction projects is now managed centrally, consistently and transparently in the SAP Sales Cloud. This ensures a 360- degree customer view and allows processes to be handled completely digitally, standardized across different locations.” Read the full case study here to learn more about the utilization of SAP Sales Cloud at Remmers.
• Achieve digitization of sales and an holistic view of sales processes. For Mondi, a packaging and paper specialist, the company sought an acceleration of its digitization strategy and a full view of sales processes to optimize engagement with customers.According to Robin de Jong, Regional Managing Director Central Europe at Mondi CrP, “By introducing the SAP Sales Cloud, we have taken a big step into the future and are driving our digitization strategy. We want to provide the best possible support to our customers and our employees, while at the same time leaving them free to tailor their processes simply and sustainably. … we have succeeded in using technology for innovative purposes to redefine Mondi’s sales competency and customer centricity.” Read more about Mondi’s sale strategy.