SAP Qualtrics
What is Qualtrics?
Qualtrics is a global leader in the experience management space, whereby companies use the software to both measure and improve the customer experience for external clients and internal employees and stakeholders.
Shift to Customer Experience
Founded in 2002, Qualtrics offered a survey product utilized by universities primarily for their research needs. In 2017, the company shifted from separate products to its cloud-based XM platform. In a Harvard Business Review article, Qualtrics Founder Ryan Smith described communicating the company’s move to XM with senior leaders: “On the table was a transition away from multiple products to a single platform, where enterprise clients could manage customer, employee, product, and brand experience in one place. We were going to burn the boat on our previous products and launch the XM category.”
Seeing the rapid movement toward the customer experience category, SAP completed its acquisition of Qualtrics in 2019. The company went public in 2021.
Today, the Qualtrics XM Platform includes:
- Customer XM
- Employee XM
- Brand XM
- Product XM
- Design XM
- Services XM
Key Considerations for SAPinsiders
What is Qualtrics?
Qualtrics is a global leader in the experience management space, whereby companies use the software to both measure and improve the customer experience for external clients and internal employees and stakeholders.
Shift to Customer Experience
Founded in 2002, Qualtrics offered a survey product utilized by universities primarily for their research needs. In 2017, the company shifted from separate products to its cloud-based XM platform. In a Harvard Business Review article, Qualtrics Founder Ryan Smith described communicating the company’s move to XM with senior leaders: “On the table was a transition away from multiple products to a single platform, where enterprise clients could manage customer, employee, product, and brand experience in one place. We were going to burn the boat on our previous products and launch the XM category.”
Seeing the rapid movement toward the customer experience category, SAP completed its acquisition of Qualtrics in 2019. The company went public in 2021.
Today, the Qualtrics XM Platform includes:
- Customer XM
- Employee XM
- Brand XM
- Product XM
- Design XM
- Services XM
Key Considerations for SAPinsiders
- Commit to a Greater Customer Experience. In this article, learn how to establish an effective customer experience model in your company to better anticipate customer needs and drive continuous innovation. Author Joe Mullich writes, “Most organizations know the value of site analytics. However, utilizing feedback management tools such as Qualtrics allows companies to validate assumptions and identify customer needs and pain points to avoid surprises. This first-party feedback can be utilized to drive prioritization of investments for technology innovations, internal process changes, and brand experience changes.”
- Learn How to Improve E2E Procurement Performance with SAP Ariba and Qualtrics. In this webinar, SAPinsiders discover how the volatility of today’s supply chains means finding ways to lower risks and improve efficiencies in the source-to-pay process. Infosys explains how to create an end-to-end sourcing and procurement solution based on Qualtrics XM platform, SAP Ariba, and SAP migration tool for Cloud Integration. Understand how to add an experience layer to your procurement solutions for the betterment of buyers and suppliers.
- Technology is Accelerating Motor Oil Group’s Deep Energy Transformation, Innovation, and Expanded Customer Experience. In this article, learn how changing customer expectations are leading Motor Oil Group to transform from an oil and gas-focused company to one with eyes on renewable energy production and use. Nikos Giannakakis, Chief Information Officer, explains that the Group “is using SAP Analytics Cloud for robust analytics and reporting and is moving beyond predictive to prescriptive capabilities. Qualtrics is being considered for customer experience management, including automating the development of leading KPIs, the top priority being non-fuel sales.”
545 results
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Use Shelf-Life Planning to Lower Stockouts For Inventory With Expiration Dates
Most inventories used in the supply network planning run have expiration dates. You can use information relative to inventory expiration dates and future demand needs to reduce future stock-outs via additional replenishment orders. Although shelf-life propagation and associated alerts are fully described in SAP’s standard documentation, you can also incorporate shelf-life information into your standard...…
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Meeting Resistance to Implementing SAP Solution Manager? Here’s What to Do
Manager/Project ManagementHere are five tips on how to explain why SAP Solution Manager should be considered an advantage to an organization, not a burden or the source of additional project cost. Also, learn how to structure the implementation of SAP Solution Manager once you have received approval. Key Concept SAP Solution Manager is a tool...…
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ERMS Under the Hood: Configuration Tasks and the Service Manager Profile
See how E-Mail Response Management System (ERMS), a standard mySAP CRM tool, allows you to route your incoming emails using Rule Modeler and Category Modeler. By using predefined rules with ERMS, you can set up your system to handle these emails without using ABAP coding. Also learn how ERMS can reply to certain types of...…
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A Better Way to Manage User Exits: The Flexible Approach
The SAP NetWeaver BI environment involves many developers in many different areas (such as finance, logistics, and HR). In the traditional approach, all developers share the same user exit. Discover another way to handle this work — the flexible approach — that can save you time (and money), while reducing the potential problems of sharing...…
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Customize Your Screen Layout Easily with GuiXT
The GuiXT user interface extension allows you to modify your screen layouts. Learn how to add buttons on the screen, delete unused fields and menu links, and alter text to accommodate your SCM business preferences. Key Concept GuiXT is a standard R/3 tool used to personalize SAP screens using scripts, without changing the underlying ABAP...…
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Seamlessly Execute Vendor-Managed Inventory Using SAP APO 7.0 and SAP ECC 6.0
Companies who have vendors manage the inventory in their stores for specific stock keeping units often opt to use Vendor-Managed Inventory (VMI). VMI improves customer service, reduces inventory requirements, and improves customer retention. Discover how to seamlessly execute VMI across demand planning, Supply Network Planning, and sales and distribution. Key Concept Vendor-Managed Inventory is an...…
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Mobilize Your Technicians with Mobile Asset Management
SAP Mobile Asset Management can enhance maintenance processes through distribution of data to technicians and engineers in the field. If you are planning to implement it, your project strategy should take some key points into account. Key Concept Preventive and corrective maintenance are basic best practices for a supply chain. SAP Mobile Asset Management (MAM)...…
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RF-Enable Logistics Transactions for Automated Data Collection in Real Time
When you implement bar-coding and radio-frequency (RF) technology in your warehouse or plant, you must modify a number of commonly used SAP transactions so that they recognize RF devices. The author of this article lists the transactions you will likely have to modify and provide advice for doing so. However, users have been demanding transactions...…
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Safety Stock: Which Method Is Right for You?
Learn about various methods of safety stock supported by standard SAP Advanced Planning & Optimization (SAP APO), including a new method that provides a more cost-effective way of managing safety stocks in a supply chain. Key Concept Supply chains are exposed to multiple uncertain influencing factors, such as demand upsurges or production disruptions. Safety stock...…
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The Newest SAPexperts Hub Offers HANA Best Practices You Can Trust
– Let our brand new resource be your trusted provider of HANA guidance. Get a quick rundown of how the SAPexperts HANA hub offers peer-reviewed content unavailable anywhere else. On behalf of everyone at SAPexperts, I’d like to welcome you to our newest resource: the HANA hub. The HANA hub is an independent, online knowledgebase...…
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