SAP ecommerce
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What is E-Commerce?
E-commerce is the buying and selling of goods through business-to-consumer and business-to-business transactions via the internet. E-commerce is a critical part of a retailer’s omnichannel strategy, with sales opportunities to order online from the retailer for delivery to the consumer or curbside pickup, as well as direct to the consumer from the manufacturer.
The pandemic accelerated the adoption of e-commerce and brought an even tighter integration between core ERP and logistics processes (e.g., order management, fulfillment, and delivery). Companies require an SAP ERP system that is agile, accommodating rapid changes in consumer demand. A multichannel strategy is paramount to meeting the needs of customers where they are.
What is E-Commerce?
E-commerce is the buying and selling of goods through business-to-consumer and business-to-business transactions via the internet. E-commerce is a critical part of a retailer’s omnichannel strategy, with sales opportunities to order online from the retailer for delivery to the consumer or curbside pickup, as well as direct to the consumer from the manufacturer.
The pandemic accelerated the adoption of e-commerce and brought an even tighter integration between core ERP and logistics processes (e.g., order management, fulfillment, and delivery). Companies require an SAP ERP system that is agile, accommodating rapid changes in consumer demand. A multichannel strategy is paramount to meeting the needs of customers where they are.
SAP offers its SAP Commerce Cloud solution for retailers and manufacturers to leverage their e-commerce initiatives. With this solution, users can:
- Create personalized omnichannel experiences
- Real-time demand signal and supply chain planning as customer buying preferences change
- Achieve higher revenue and profitability with an holistic view of customers.
Key Considerations for SAPinsiders
- Learn how a company transformed its e-commerce during a pandemic. For Breakthru Beverage, a North American distributor of premium wine, spirits, and beer brands, the coronavirus pandemic helped accelerate its e-commerce integration. With a transformation already underway, Joe Bruhin, Executive Vice President and Chief Information Officer, says the company’s e-commerce initiative was originally slated as a three-year plan but was completed in one year. “We’re able to move fast and adapt to changing demand patterns because of our end-to-end SAP Commerce Cloud and SAP Customer Data Cloud solutions, as well as SAP ERP Central Component (ECC) for our ERP, which has helped us tremendously in meeting customer demand,” Bruhin says. Read the full article for details about the company’s transformation during a pandemic.
- Use the internet as a sales and interaction channel with SAP Web Channel Experience Management (WCEM) 2.0. Companies that need multichannel, self-service interactions across e-commerce, e-marketing, and e-service can achieve those objectives by turning the internet into a sales channel for their business. SAP Web Channel Experience Management (WCEM) 2.0 is an e-commerce solution with complete business-to-consumer functionality and basic functionality for business-to-business scenarios. In this article, author Elizabeth Thorburn, member of the Customer Solution Adoption (CSA) team within SAP’s Customer LOB Solutions area, highlights the new features of WCEM 2.0 and various functionalities within e-commerce, e-marketing, and e-service areas.
- Increase your revenue through cross selling and upselling with SAP E-Commerce. When selling to consumers online, retailers and manufacturers can cross-sell or upsell to customers for increased revenue. When a customer selects a product online, other complementary products can be suggested for cross selling, or a more expensive option can help upsell a buyer. Birgit Starmanns, Senior Director in Solution Marketing at SAP for EPM and Finance solutions, explains how to use SAP E-Commerce for mySAP CRM for cross-selling and up-selling opportunities. “Increasingly, customers use the Internet to easily research and compare products. Therefore, it is crucial to provide in one place all of the information a customer needs to make a purchasing decision,” she writes. Read the full article to learn how to set up cross-selling rules.
45 results
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doTERRA Brings the Power of Nature to the World at a Rapid Pace
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Live from SAPinsider Studio: Volker Hildebrand on Going Beyond CRM
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Machine Learning Powered Intelligent Replenishment in Retail
Published: 06/July/2021
Reading time: 4 mins
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Published: 22/June/2009
Reading time: 11 mins
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- SAP Inventory Management
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Leveraging Association-Rule Mining in Logistics Planning
Published: 15/July/2022
Reading time: 2 mins
Inventory optimization remains a key focus area for SAPinsiders, as highlighted in our most recent research report, Inventory Optimization and Management. When organizations undertake an inventory optimization initiative, they typically leverage conventional multi-echelon inventory optimization tools that leverages inventory placement in conjunction with integer programming and statistical methods to determine how much inventory to hold…
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- SAP Global Tax Management
- Premium
Tax trends panel discussion
Join this interactive panel discussion to learn the latest tax trends and their potential impact on your finance and compliance operations We will cover a wide range of topics from the impact of Brexit to the latest ecommerce tax regulations to new laws for tax reporting that you need understand. Bring your key questions and…
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Tax Trends SAP Customers Need to Understand
Published: 12/April/2021
Reading time: 6 mins
Tax laws and changes are in constant flux as various governments attempt to solidify revenue sources during these disruptive times. Keeping track of these changes and ensuring compliance has become even more challenging for finance and technology teams. SAPinsider recently sat down with a panel of tax experts from Vertex to discuss the most critical…
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Winners Named for the SAP Innovation Awards
Published: 15/April/2022
Reading time: 4 mins
SAP has selected 25 winners out of 200 submissions for its ninth annual SAP Innovation Awards, which recognize forward-thinking companies and individuals that use SAP products to disrupt industries and positively impact the world. The winners range from multinational companies to government agencies, small businesses, and even a school district. For example, nine organizations…
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Digitization and Automation of Tax
Published: 14/January/2021
Reading time: 2 mins
Tax laws are constantly changing as events such as Brexit and the Wayfair ruling create new requirements for tax calculation, reporting, and audits. Regulators are demanding a new level of visibility and digitization of tax reporting. Sessions in this track outline key rules, and regulations you need to understand. We will also help you navigate…
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