SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

1263 results

  1. Building Customer Success on a Global Platform

    Published: 10/August/2017

    Reading time: 12 mins

    As companies continue to transition to SAP HANA, many are shying away from on-premise deployments and instead opting to move to the cloud. These organizations, which often have a global presence and a distributed infrastructure, are looking for an SAP provider that has a global footprint and can offer consistency in architecture, service delivery, and…

  2. The Friday-to-Monday Test for SAP Transformation: A Conversation with SNP’s CTO

    Published: 10/July/2026

    Reading time: 5 mins

    SAP transformation success is not just whether the system comes back online. It is whether the business can keep building, shipping, invoicing, reporting, and adapting after go-live.

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    SAP Takes Partner Applications to Customers Worldwide

    Published: 13/May/2020

    Reading time: 8 mins

    Learn about the Partner Solution Progression from SAP, which enables partners to innovate, get their solutions to an audience of engaged customers faster, and grow their business. From collaborating on application development to showcasing applications in SAP App Center, SAP works together with partners through the journey, backed by marketing and sales support from SAP,…

  4. How to Control Customer-Specific Materials in Sales Orders

    Published: 11/September/2013

    Reading time: 8 mins

    See how to control customer-specific materials in a sales order and ensure that these materials are sold only to that specific customer. Using this process, you can ensure that with minimum data maintenance, a specific material is restricted to sales orders for only specific high-value customers. Key Concept Businesses sometimes create customer-specific materials and want...…

  5. a woman looking at furniture samples close to a male shop assistant | AZN retailer chooses Coveo for AI-enhanced customer experience, underpinned by SAP

    ANZ retailer chooses Coveo for SAP-flavored, AI-enhanced customer experience

    Published: 11/January/2025

    Reading time: 2 mins

    AI platform Coveo has announced a collaboration with Freedom Furniture, with Coveo’s AI Platform to improve product discovery.

  6. Choose the Appropriate SAP NetWeaver BI and mySAP ERP Landscape

    Published: 01/November/2005

    Reading time: 19 mins

    Discover the deployment options for mySAP ERP 2004 and SAP NetWeaver Business Intelligence (SAP NetWeaver BI). Know your landscape choices and the sequence in which you should implement your software. Key Concept The most recent ERP release from SAP, mySAP ERP 2004, provides greater access for end users to the SAP NetWeaver platform’s features. SAP...…

  7. You Can Now Do Realignments in Account-Based CO-PA with SAP S/4HANA 1610

    Published: 05/July/2017

    Reading time: 10 mins

    Learn how you can do realignment of Profitability Analysis (CO-PA) data in SAP S/4HANA 1610. Realignment of CO-PA characteristics in account-based CO-PA was not available in SAP S/4HANA due to a change in database structures. The feature is now available for use. Key Concept As part of the unified data model and real-time integration between...…

  8. Mastering SAP Announces Advisory Committee for 2025 Sydney Collaborate Conference

    Published: 06/August/2025

    Reading time: 3 mins

    Sydney, NSW – 6 August 2025 – Mastering SAP today announced the 25 end users, SAP experts, SAP Mentors and SAP Champions appointed as the Sydney event Advisory Committee. As an official SAP TechEd on Tour event, the advisory committee brings both indepth technical and business understanding to guide the event content for the APAC…

  9. INTLOOP Strengthens SAP Consulting Prowess with Internal GROW with SAP Adoption | Appian Sotus and SAP Cloud ERP

    INTLOOP Strengthens SAP Consulting Prowess with Internal GROW with SAP Adoption

    Published: 23/April/2025

    Reading time: 2 mins

    INTLOOP, a Japanese IT consulting firm, is enhancing its SAP consulting capabilities through the internal adoption of SAP’s cloud solutions, including GROW with SAP and SAP S/4HANA Cloud Public Edition, allowing them to gain practical experience that will bolster their ability to support other Japanese businesses in their digital transformations.

  10. Improve Your Receivables Management with SAP Collections Management

    Published: 15/November/2007

    Reading time: 15 mins

    Understand the concept of master data synchronization between your Accounts Receivable (AR) system and SAP Collections Management and learn how to replicate customers to business partners. Understand some of the key configurations of Collections Management and see how to transfer AR data to Collections Management to create work lists for collection specialists. Key Concept SAP...…