SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

SAP Customer Experience is a comprehensive suite of cloud-based customer experience management solutions that helps businesses drive digital transformation. The suite includes solutions for customer relationship management (CRM), e-commerce, marketing, sales, service, and social engagement. SAP Customer Experience offers integration with other SAP and third-party software as well.

SAP Customer Experience is built on the SAP Cloud Platform and uses the SAP HANA database, which delivers real-time data processing capabilities and enables real-time analytics. It is designed to help companies manage customer service requests and tickets so that businesses can provide better quality customer service while also managing customer service levels and performance. With SAP Customer Experience, businesses can offer their customers a consistent and personalized experience across all touchpoints.

Key capabilities of SAP Customer Experience include:

  • Service request management and ticketing
  • Customer self-service
  • Service level management (SLM)
  • Field service management (FSM)
  • Returns management
  • Social customer service

SAP portfolio of services includes SAP Commerce Cloud Portfolio of Services, SAP Emarsys Customer Engagement, SAP Customer Data Cloud and SAP Customer Data Platform, Experience Management Solutions from SAP, SAP Sales Cloud, and SAP Service Cloud.

Key Considerations for SAP organizations:

  • Transform customer experience with a complete view of the customer across all channels and clouds.With new technologies and trends emerging all the time, it can be tough to keep up with the competition. But if you keep your focus on the customer, you’ll be ahead of the game. Review this podcast about how CTOs can leverage SAP Customer Experience to help their organizations prioritize customer satisfaction as the key to any company’s success.
  • Enhance organizational flexibility with SAP Customer Experience solution enabled by SAP C/4HANA. By putting the customer at the center of attention, from lead to invoicing and beyond, SAP Customer Experience solution enabled by SAP C/4HANA can help organizations adapt quickly to changing business requirements. The integration with the back end via SAP S/4HANA provides visibility into crucial information including inventory levels, current orders, and customer profiles. This allows for a more personalized customer experience.
  • Prioritize investments in improved customer experiences. Read insights from this blog on how organizations should consider prioritizing customer experiences and think about investing in customer self-service technology, such as SAP Customer Experience, that provides a 360-degree view of the customer, allowing businesses to track interactions, understand preferences, and provide personalized service

1263 results

  1. A Step-by-Step Tutorial for Developing Mobile Applications on SAP HANA

    Published: 13/May/2014

    Reading time: 22 mins

    BISAP Professional JournalIn this step-by-step tutorial for developing an Android-based mobile application on SAP HANA, learn how to expose data from SAP HANA as an OData service, how to consume data from the OData service on a Web application, and how to create an Android mobile application by using the PhoneGap hybrid Web container. This...…

  2. SAP AI – “Built for Business”

    Published: 23/June/2023

    Reading time: 7 mins

    In the ever-evolving world of technology, artificial intelligence (AI) is taking center stage. The potential of generative AI and Large Language Models (LLMs) are fueling corporate dialogues and making headlines. However, as exciting as these cutting-edge technologies may be, translating these groundbreaking technologies into tangible business benefits poses a considerable challenge for organizations which are…

  3. Increase Your Revenue Using Cross-Selling in SAP E-Commerce

    Published: 15/January/2006

    Reading time: 11 mins

    You may want to provide your online customers with cross-selling recommendations to increase your revenue. These cross-selling recommendations can be global — shown to all customers on the Web — or you can personalize them based on profile data or other information about the customer, such as prior purchasing history. Key Concept You can use...…

  4. Tips for Business Partner Adoption for SAP S/4HANA

    Published: 13/June/2017

    Reading time: 16 mins

    Looking to embrace SAP S/4HANA as the next leapfrog step in your IT strategy? Are you facing challenges in master data governance for your massive customer or supplier master data records, leading to high master data maintenance costs and a frequent need to reconcile and check duplicates? You might have heard of various mandatory functionalities...…

  5. SAP BTP

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    Published: 03/May/2025

    Reading time: 4 mins

    A partnership between a London-based IT service provider and FPT to integrate SAP Forms Service by Adobe within SAP Business Technology Platform has successfully customised output forms in SAP S/4HANA Cloud, resulting in enhanced operational efficiency, improved user experience, and streamlined business processes in Sales and Distribution and Materials Management.

  6. Introduction to Responsive Design in SAPUI5 and SAP Fiori

    Published: 09/June/2014

    Reading time: 21 mins

    Ameya Pimpalgaonkar shows how to design responsive SAPUI5 or SAP Fiori applications. SAP Fiori uses the SAPUI5 framework and therefore all responsive design techniques used in SAPUI5 can also be used while developing custom SAP Fiori applications. Key Concept Responsive Design is an approach that enables you to develop Web sites or applications independent of...…

  7. How to Solve Loops, Fan, and Chasm Traps in SAP BusinessObjects Universes

    Published: 10/February/2016

    Reading time: 39 mins

    Learn how to identify, segregate, and fix the different SQL design traps (e.g., loops, fans, and chasms) that may occur when creating SAP BusinessObjects universes. Learn about the issues that come up if these design traps are not fixed. Finally, learn how to use SAP BusinessObjects functions, such as shortcut joins, contexts, aliases, and data...…

  8. Applications + data + AI feature at SAP NOW AI Tour ANZ

    Published: 08/August/2025

    Reading time: 4 mins

    SAP Business Suite and the role of AI was front and centre at the SAP NOW AI Tour Australia & New Zealand event in Melbourne yesterday. In the opening keynotes Angela Colantuono, President & Managing Director, SAP Australia and New Zealand and Stephan de Barse, President, Business Suite Organisation, SAP, emphasised the importance of contextualised…

  9. End-to-End Supply Chain

    Rethinking Field Service: Beyond Traditional Trades

    Published: 16/January/2025

    Reading time: 4 mins

    The evolution of field service into diverse on-site customer experiences has prompted businesses to adopt modern solutions like SAP Service Cloud and Field Service Management, which enhance efficiency, standardise processes, and improve customer satisfaction across various industries.

  10. An Overview of Version 2 of SAP’s Customer Financial Fact Sheet Mobile App

    Published: 27/June/2012

    Reading time: 9 mins

    /MobileDiscover the four main steps within version 2 of SAP’s Customer Financial Fact Sheet, a mobile application for finance teams: review a customer list, analyze the customer, review invoices, and record an action. Key Concept Version 2 of SAP’s Customer Financial Fact Sheet enables you to view a customer’s account records that pertain to sales...…