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• SAP Customer Experience

Customer experience is king in B2B ecommerce

Business transformation has placed the chief marketing officer (CMO) and chief experience officer (CXO) in the driver’s seat of business-to-business (B2B) ecommerce portals as customer experience becomes a differentiator for organisations, according to DXC Digital Practice Manager Erik Burton.  “Business-to-consumer (B2C) online digital channels have traditionally been driven by business, whereas B2B ecommerce portals are…