Meet the Author
Joanna Stone
Highly analytical and metrics-driven Digital Media Editorial Leader with over 20 years of experience, including developing global digital marketing and digital commerce strategy and plan, executing cross-channel digital activation, and creating holistic marketing campaigns and seamless user/member experience. Highly experienced in blending visionary insight and sharp business planning skills for strategizing Go-to-Market launch plans, product positioning, commercial operations, building marketing teams, and optimizing bottom line profitability. Proven success working with partners across the organization to create compelling content to address customers' needs at each stage of their journey; amplify content marketing campaigns to build thought leadership, create demand and generate a sales pipeline. Valued for having expertise in gathering competitive market intelligence and training executives and sales team on key differentiators.
