Emma Barr

Emma Barr is a Senior Pre-Sales Specialist at SAP Customer Experience, known for her dual expertise in Customer Identity and Access Management (CIAM) and Marketing. With over a decade of experience in these domains, Emma is dedicated to empowering organisations to go beyond transactional sales and foster enduring customer relationships. Leveraging her CIAM experience, she seamlessly integrates security and seamless user experiences into marketing strategies. As a trusted advisor, Emma collaborates closely with clients, offering strategic insights and pioneering CIAM solutions that enhance both security and customer engagement. Her passion lies in nurturing authentic connections between brands and their clientele, championing transformative engagement strategies that redefine the customer journey. With her wealth of knowledge and commitment to excellence, Emma Barr is instrumental in guiding businesses towards sustainable growth and lasting success in today's dynamic market landscape.