SAP Korea Partners With Pims to Streamline E-commerce Operations with Cloud ERP

SAP Korea is collaborating with Pims, the operator of a popular integrated shopping mall management solution, EasyAdmin. The two companies signed a Memorandum of Understanding (MoU) on September 9 to partner on joint sales and marketing efforts, to accelerate the adoption of cloud-based Enterprise Resource Planning (ERP) systems within South Korea’s e-commerce industry.

Bridging the Gap

This strategic partnership directly addresses the critical pain point of operational fragmentation for many online retailers. E-commerce businesses, particularly small and medium-sized enterprises (SMEs), often struggle to integrate data from various sales channels with their core back-end systems for inventory, logistics, and finance. The new partnership will bridge this gap by connecting Pims’ EasyAdmin solution with SAP S/4HANA Cloud ERP.

“This partnership is an attempt to jointly address the operational complexity and IT governance issues faced by e-commerce customers,” said Kang Ji-hoon, head of SAP Korea’s SME Customer Business Division.

EasyAdmin, a first-generation solution founded in 2004, serves over 10,000 e-commerce companies. It automates front-end processes by integrating with major online marketplaces like Coupang, Shopify, and AliExpress.

According to Hwang Seon-young, CEO of Pims, “As the e-commerce market becomes more sophisticated, problem-solving using IT is not an option but a necessity.”

Through this partnership, the vast amount of operational data collected by EasyAdmin—from order collection to inventory management—can now be viewed and managed directly within SAP ERP. This provides businesses with a single, unified view of their entire operation, enabling data-driven decisions and enhanced efficiency.

The collaboration aligns with SAP’s broader strategy of delivering integrated, AI-powered solutions to boost business resilience and productivity. By combining EasyAdmin’s market penetration with the power of SAP S/4HANA Cloud, the partnership is poised to deliver significant value to e-commerce companies, supporting their growth and innovation in a competitive market.

What This Means for Mastering SAP Insiders

This partnership is a strong signal that SAP’s ecosystem strategy is not a closed one. Instead of forcing a rip-and-replace approach, SAP is actively building bridges to specialised, best-of-breed third-party applications like EasyAdmin. For Mastering SAP Insiders, this means you can leverage the power of SAP S/4HANA Cloud as your core digital hub while retaining specialised tools that your teams already use effectively. This hybrid approach provides greater flexibility for a seamless flow of data between SAP and non-SAP systems.

The MOU underscores SAP’s targeted strategy to expand its cloud ERP footprint in APAC. By partnering with an established local player like Pims, SAP gains immediate credibility and access to a significant SME market. For existing and potential SAP customers in the Asia Pacific region (APAC), this demonstrates a commitment to addressing local market needs rather than offering a one-size-fits-all global solution. This move in a tech-forward market like South Korea likely serves as a blueprint for future partnerships across the region.

This integration unifies front-end sales data with back-end operations. For customers in retail, wholesale, and consumer goods, this integration offers a direct answer to a major e-commerce challenge. The ability to pipe data directly from multiple online channels via EasyAdmin into SAP S/4HANA Cloud eliminates the need for manual reconciliation or costly custom middleware. This enables real-time inventory visibility, a streamlined order-to-cash process, and more accurate financial reporting.