SAP Boosts AI Growth Throughout Asia Pacific with New Business Wins
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Key Takeaways
⇨ SAP is experiencing significant growth in the Asia Pacific region due to the adoption of integrated AI and cloud ERP solutions, with major clients like Alibaba and Lotte Chemical driving transformation.
⇨ The demand for generative AI in enterprise applications is rising, as demonstrated by companies like Westernacher Consulting, which utilize SAP Joule to enhance project delivery quality and implementation efficiency.
⇨ Successful adoption of SAP solutions hinges on integrated platforms, executive sponsorship, and phased rollouts, with an emphasis on clear business objectives and stakeholder alignment to overcome common challenges.
SAP reports significant AI-driven growth in the Asia Pacific region in its second-quarter financial results. The company has announced more than a dozen major new customer wins and successful go-lives with commercial AI and cloud ERP deployments. From global enterprises to regional innovators, businesses are increasingly adopting SAP’s integrated AI and cloud solutions to enhance operational resilience and speed up digital transformation.
According to SAP, adoption is driven by the “flywheel effect” of integrating enterprise data, core applications, and AI into a unified platform. As a result, organizations are creating more resilient supply chains, boosting efficiency, and fostering innovation. SAP Business AI and Joule for Consultants are among the products experiencing increasing demand across industries such as logistics, chemicals, manufacturing, healthcare, and financial services.
“SAP’s second-quarter financial results demonstrate that businesses in Asia Pacific are quickly understanding and seizing the benefits of Agentic and Embedded AI,” said Simon Davies, President of SAP Asia Pacific. “The powerful combination of SAP enterprise applications, relevant data, and Embedded AI is creating tangible business value and results for our customers and partners.”
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New SAP Clients in Asia Pacific Embrace AI
Among the companies that are deploying SAP AI and cloud technologies in Q2 2025:
- Alibaba Group selected SAP ERP Private Cloud, SAP Business AI, SAP Business Technology Platform (BTP), and several other SAP Cloud solutions to drive transformation across China and will eventually extend these efforts to Southeast Asia, the Middle East, and Africa.
- J-POWER (Japan) adopted RISE with SAP, SAP Business Data Cloud, SAP Procurement Cloud, WalkMe for SAP, and other SAP products to unify data, improve analytics, and streamline procurement.
- Lotte Chemical (South Korea) is adopting SAP Business AI, RISE with SAP, SAP ERP Private Cloud, and SAP Learning Hub to speed up digital transformation and workforce development.
- Westernacher Consulting implemented SAP Joule for consultants worldwide to speed up project delivery and enhance solution design quality.
- Synapxe (Singapore) chose RISE with SAP to unify the national healthcare billing systems, replacing 10 fragmented legacy platforms.
- Zespri International (New Zealand) selected SAP Sustainability Control Tower, RISE with SAP, and SAP Integrated Business Planning Cloud to enhance its global supply chain transparency and fulfill its sustainability goals.
What This Means for Mastering SAP insiders
RISE with SAP and Business AI adoption accelerates across Asia Pacific. Enterprise tech leaders should observe the rapid market shift toward integrated ERP and AI platforms. SAP’s successes with companies like Alibaba, Lotte Chemical, and J-POWER demonstrate that organizations are deploying embedded AI not only for operational improvements but also to future-proof decision-making and manage risk at scale.
Generative AI is gaining practical applications on a large scale. Companies like Infosys, LTI Mindtree, and Westernacher Consulting are demonstrating how generative AI can shorten implementation times, enhance project quality, and expand consulting capabilities. SAP Joule is built to assist SAP consultants by providing step-by-step implementation guidance, technical documentation, and real-time responses. For SAP customers considering AI integrations, these use cases emphasize the importance of contextual AI rooted in actual enterprise data.
Key success factors include integrated platforms, executive sponsorship, and phased rollouts. Whether launching RISE with SAP or expanding AI use through SAP BTP, customers like Synapxe and Bukit Kencana Eka Sakti show that clear business objectives and strong implementation partners are essential. Common challenges in adoption include data harmonization, change management, and stakeholder alignment. These challenges can be addressed by prioritizing end-user readiness, choosing solutions that align with value, and leveraging SAP’s curated best practices.
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