AXS Replaces Legacy Core with GROW with SAP in Just Three Months
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Key Takeaways
⇨ AXS completed a three-month overhaul of its core systems by adopting SAP's GROW with SAP cloud offering, transitioning from a consumer payments leader to a regional B2B player.
⇨ The modernisation has streamlined finance, procurement, and asset management functions, providing real-time visibility and enhancing operational efficiency, while enabling the exploration of AI-driven finance tools.
⇨ The rapid implementation of GROW with SAP serves as a model for mid-sized enterprises in APAC, demonstrating that ERP modernisation can be accomplished swiftly, allowing businesses to focus on growth and innovation.
AXS, a household name in Singapore for processing over S$20 billion in annual payments, has completed a rapid and ambitious overhaul of its core systems SAP announced during the SAP NOW AI Tour Southeast Asia in Singapore. The company swapped its legacy infrastructure for SAP’s cloud-based GROW with SAP offering. The move was completed in three months and highlights the company’s strategic pivot from a domestic consumer payments leader to a regional B2B player.
Transforming for Expansion
For 20 years, AXS built its brand on the convenience of its bill payment kiosks and app. However, these systems were becoming a bottleneck for its next chapter of growth. “As we looked to expand beyond Singapore, we recognised the opportunity to modernise our legacy systems,” said Jeffrey Goh, Group CEO and Co-founder of AXS.
Working with partner Nirvasoft, AXS went live on GROW with SAP in early 2025, unifying its finance, sales, procurement, and asset management functions onto a single platform. The key to the rapid transition was a parallel run, which ensured business continuity as it migrated from disconnected, aging systems to a modern cloud ERP.
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Benefits of The Cloud
Post implementation, AXS’s finance team, once reliant on month-end reports, has real-time visibility into the company’s financial health. Procurement and budget approvals, previously a source of friction, are also streamlined now. This efficiency has reduced costs and helped AXS reallocate resources towards innovation and growth. The company is also leveraging this stable foundation to explore AI-driven finance tools and launch new B2B payment solutions that are a critical pillar for its regional strategy.
“AXS is a clear example of how forward-thinking companies are embracing intelligent, cloud-based platforms to become more competitive,” noted Eileen Chua, Managing Director of SAP Singapore.
Looking Ahead
With the core transformation complete, AXS is now focused on the next phase of its growth. The company is preparing to integrate InvoiceNow and enhance its document compliance reporting. Moreover, it is laying the groundwork for adopting SAP Business AI to further automate processes and improve forecasting.
For other mid-sized enterprises across Southeast Asia, AXS’s rapid implementation demonstrates that a full-scale ERP modernisation doesn’t have to be a multi-year ordeal. With a standardised framework and a clear strategic vision, transforming the digital core can be a fast track to gaining a competitive edge and scaling for the future.
What This Means for Mastering SAP Insiders
Speed is a strategy. For many APAC businesses, particularly fast-growing mid-market companies, the fear of a long, disruptive project is a major barrier to modernisation. AXS’s implementation of GROW with SAP within three months proves this fear is outdated. The model followed by AXS is a powerful template for other APAC companies that need to upgrade their technology to keep pace with rapid market growth but cannot afford to be bogged down by a multi-year project. The lesson is to challenge internal assumptions about ERP timelines and prioritise agile, pre-configured cloud solutions.
Frame the business case around growth. A tech investment business case that only promises cost savings is incomplete in a dynamic market like the Asia Pacific region. The more compelling argument for leadership is how a modern ERP unlocks new revenue streams, enables entry into new markets, and provides the agility to launch new services faster than the competition. For Mastering SAP Insiders, building a case for transformation, tie the investment directly to top-line growth opportunities. Show how a single source of truth and real-time data can make your organisation a more formidable competitor.
The clean core is a launchpad for AI and compliance. Across APAC, regulatory landscapes and technology opportunities are evolving at breakneck speed. Companies running on a clean, modern cloud core are positioned to adopt these changes as an opportunity, not a crisis. The lesson is to view the initial ERP investment as a platform for future innovation. By modernising now, businesses are becoming agile to seamlessly integrate the compliance requirements and AI tools of tomorrow.
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