Jill Santos to head SAP Philippines
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Key Takeaways
⇨ Jill Santos has been promoted to Managing Director of SAP Philippines, focusing on cloud transformation, AI adoption, supply chain resilience, and sustainability initiatives in the region.
⇨ SAP's strong performance in the Asia Pacific and Japan region has been highlighted by a 34% increase in cloud revenue for Q4 FY 2024, indicating a growing digital economy in the Philippines.
⇨ SAP plans to enhance its offerings with a focus on AI initiatives in 2025, including extending migration deadlines for legacy systems and rolling out new business AI capabilities as part of its RISE with SAP program.
SAP has promoted Jill Santos, previously Sales Director for Enterprise, to Managing Director of SAP Philippines.
In her new role, Santos will spearhead SAP’s initiatives in the Philippines, focusing on helping customers and partners address key challenges such as cloud-based business transformation, adoption of AI innovation, strengthening supply chain resilience, and advancing sustainable practices for organisations.
She will replace Rudy Abrahams and report to Verena Siow, President and Managing Director of SAP Southeast Asia.
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“The tech industry in the Philippines is experiencing rapid growth, with the digital economy poised for continued expansion,” Siow said. “We welcome Jill to lead SAP Philippines into its next phase of growth. Her deep market understanding and commitment to delivering value to customers and partners will strengthen SAP’s position as a trusted leader and empower more organizations to accelerate to innovate and thrive in the evolving digital economy.”
The appointment follows SAP’s stellar performance in the Asia Pacific and Japan (APJ) region in FY 2024.
During the fourth quarter of FY 2024, APJ led cloud revenue growth with a 34% increase at constant currencies compared to 2023. That growth was 37% for the full year compared to 31% in EMEA and 19% in the Americas.
What This Means for Mastering SAP Insiders
SAP is laser-focused on its digital transformation initiatives. Cloud-based digital transformation, AI adoption, and supply chain resilience remain a critical focus area for SAP in 2025. Towards this goal, SAP recently announced leadership changes that included the appointment of Sebastian Steinhaeuser as COO of the company, effective February 1, 2025. The company has also expanded Philipp Herzig’s role to take on the mantle as global CTO in addition to his existing responsibilities as Chief AI officer, while Jan Gilg and Emmanuel (Manos) Raptopoulos will jointly lead SAP’s Customer Success organisation as co-Chief Revenue Officers.
Users can expect new tools and solutions from SAP in the near term. It is reported that SAP may extend the migration deadline to 2033 for customers on some legacy systems. Moreover, the significant impact of the company’s AI initiatives has ensured that SAP will continue to keep AI central to everything it develops in 2025. These offerings make it imperative for SAP customers to understand their migration deadlines to S/4HANA and the ROI they get for RISE with SAP.
Look out for new business AI initiatives in 2025. SAPinsider research shows that the number of respondents reporting their thinking on RISE with SAP was affected by the offering’s business AI capabilities, which rose from only 14% in 2023 to 42% last year. This indicates that organisations are reconsidering RISE with SAP to access the business AI and generative AI capabilities available as part of the offering. SAP is anticipated to continue rolling out new business AI capabilities across its product suite, including AI-assisted Behavioural Insights for Contract Accounting and other apps accessible through its Generative AI hub in SAP BTP. The company also plans to enhance Joule to ensure it is available for all the most frequently used tasks across SAP solutions.