Precisely Selected as Location Data Partner for Horizon Media’s Connected Marketing Platform, blu.
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Key Takeaways
⇨ Precisely has announced that it has been selected by Horizon Media as its movement and location data provider.
⇨ The partnership will enable Precisely’s PlaceIQdata to be accessed directly from blu., Horizon Media's connected marketing platform, that provides marketing practitioners access to real-world data and timely trends.
⇨ The collaboration between Precisely PlaceIQ and blu. will enhance audience discovery, planning, targeting, and attribution for consumer brand clients by bringing in-depth consumer insights directly into the platform.
Precisely, the global leader in data integrity, has announced that it has been selected by Horizon Media as its movement and location data provider. Horizon Media is the largest U.S. media agency according to Ad Age Data Center 2023 and delivers data-driven business outcomes for some of the most innovative brands.
The partnership will enable Precisely’s PlaceIQdata to be accessed directly from blu., Horizon Media’s connected marketing platform, that provides marketing practitioners access to real-world data and timely trends. The collaboration between Precisely PlaceIQ and blu. will enhance audience discovery, planning, targeting, and attribution for consumer brand clients by bringing in-depth consumer insights directly into the platform.
By integrating Precisely PlaceIQ’s movement and location data directly within blu., Horizon’s clients can gain comprehensive insights into consumer behavior both online and offline. This partnership empowers Horizon’s clients across various industries with valuable data and analytics, allowing them to harness the potential of location-based strategies. For instance, consumer packaged goods (CPG) clients can combine purchase data with visitation data to better understand changing consumer channel preferences. Similarly, automotive clients can optimize their “in-market” audiences by leveraging consumer footfall and location data to identify trends in dealership visitation.
blu. will provide access and usability, enhancing not only consumer touchpoints but also empowering consumer-driven business decisions. The granularity of Precisely PlaceIQ data, combined with Precisely’s expertise in data integrity, will empower customers to create advanced marketing campaigns and utilize location data in newer ways.
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