SAPinsider Technology Executive Forum Issue 1 2021

“I would describe the announcement as interesting, powerful, and challenging. Interesting because it matches a lot of what Sonae Fashion has been doing over the last three years regarding transformation and the move to becoming an intelligent enterprise, like changing and adapting to new business processes, trying to achieve higher business process automation, and trying to become more sustainable. Powerful because it is very aligned to business needs for companies and industries across the globe. This offering has the potential to impact a lot of companies. And challenging because it’s difficult to institute massive change across people, processes, and technol- ogy. However, in order to absorb the benefits of RISE with SAP, businesses will need to do just that, and to rethink the business from a holistic perspective. Sonae Fashion Company: Sonae Fashion, a division of Sonae Industry: Fashion and Retail Global Headquarters: Maia, Portugal Employees: 43,000+ (Sonae) Annual revenue: 6.8 billion Euros (2020) (Sonae) Company Snapshot Nuno Miller CIO and CTO, Sonae Fashion One thing I liked most about the announce- ment was the focus on customer centricity. While it’s important to standardize, it's also important to understand the unique challenges that each cus- tomer faces and be able to address that. Sonae Fashion was already following many of the components of RISE with SAP prior to the announce- ment and we’re happy with the results we’re seeing. I think that other companies that are not so far along on their transformation journey and that decide to invest in RISE with SAP will require many different solutions to be put together to make the difference. SAP is in a very good position to address this need. When it comes to building the business case for RISE: This offering is not for IT only. This requires a company-wide shift, so be sure to get strong sponsor- ship from the entire board.” Listen to the full interview with N uno. SAPinsiderOnline.com 29